Ross Greenburg replaced

Thomas Hauser has advised BoxingScene.com that the next president of HBO Sports will be Ross Levinsohn.

Levinsohn will be replacing Ross Greenburg, who has been with HBO Sports for more than three decades.

According to Levinsohn's background pieced from several company profiles, he was the EVP of "Americas" at Yahoo, where he oversaw their US, Canadian, Latin and South American businesses. For nearly three years he was the managing director of Fuse Capital, a technology and media investment firm based in Los Angeles. He is the former President of Fox Interactive Media, the Internet and New Media arm of News Corporation, where he reported directly to Rupert Murdoch and News Corp. President Peter Chernin.

MUCH MORE TO FOLLOW...........

stevemaxboxing
Word is that nobody at HBO- including Greenburg, himself- had no idea. They found out from Tom Hauser's story on Boxingscene #boxing

LAS VEGAS--Fighting Manny Pacquiao is dangerous to your health. Losing Pacman as the leading boxing attraction on your prime cable network can be dangerous to your continued employment at said prime cable network.

That, in a nutshell, seems to be, if the rumor which was delivered to Rick Reeno at Boxingscene by the very well sourced writer Thomas Hauser is indeed true, what has just happen to the lengthy reign of HBO Sports President and boss of all things boxing Ross Greenburg.

When promoter Bob Arum took his cash cow Pacman over to the Showtime/CBS combination and spurned staying with HBO, rumors began flowing about the shaky status of not only Greenburg but his boxing underling Kery Davis.

The slick executive said to replacing Greenburg, who was looking like he might finish up 2011 without having either a Pacquiao or a Floyd Mayweather bout on PPV, is movie star looking Ross Levinsohn,

Levinsohn, who I dubbed “Ross The Boss” years ago when he was young publicist toiling for Rich Rose's public relations boutique agency in Manhattan, is well-dressed, well-spoken and incredibly well versed in the nuances and trends of digital media.

But, make no mistake even though his current employer Yahoo is denying that Levinsohn is leaving there for HBO, he has or had a good feel and some solid experience around big fights and has familiarity with Arum and many other influential boxing people.

If Levinsohn has been hired to lead HBO's boxing shakeup, it would be his second time working for network.

This story broke just hours before the Boxing Writers Association of America dinner Friday night here and the night before Pacquiao was to make his Showtime PPV TV debut.

I made calls to various HBO personnel and was told most of them, possibly including Greenburg, were on flights en route to Las Vegas for the writers dinner.

GrantZilla wrote:I knew there was no way he kept his job. I don't gloat over a man losing his job, but he had to go

Soonermark890 wrote:

GrantZilla wrote:I knew there was no way he kept his job. I don't gloat over a man losing his job, but he had to go

You should gloat by sending him a message after he was a complete dick to you.

captainanddew wrote:I don't care if the new guy is just a suit. I care if he is a smart suit. A smart suit will improve the guys he has picking fights and coming up with budgets for specific cards.

Ali wrote:But is Levinsohn an actually boxing fan or is he just another suit ?

Groundhog wrote:ross "scott" levinson

kbyte wrote:

Ali wrote:But is Levinsohn an actually boxing fan or is he just another suit ?

Yeah I wouldn't get too excited just yet. He could end up being just as bad as Greenburg.

GrantZilla wrote:HBO got a lot fixing it needs to do

1) End it's favortism to GB or any promoter. Zero out-put deals. "Best Fights/No Rights"

2) Needs to cross-promote fights on other Turner stations like TNT

3) Needs to end it's bullshit policy of crediting every trinket holder, and use a universal ranking that casual fan can understand.

This what I suggest to Rossy as far as just using The Ring, which he showed his ignorance by asking me if I even knew who did the rankings. Duh! The panel is listed.

Use The Ring and Boxrec compu rankings. I swear, this is what I always hear from friends and people that are casual fans or non fans. "Who's The Champ" "who are the top guys?"