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HBO...Preventing Boxing on Network TV

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Post  gomez1012 Tue Dec 07, 2010 2:44 pm

http://www.maxboxing.com/news/promo-lead/duva-will-live-or-die-with-her-high-heels-on-part-two-with-kathy-duva

"I think it was obvious and Kevin Monaghan (who ran NBC’s boxing franchise) said it the first time Dan [Duva] sold a fight to HBO; ’That’s the end,’" admitted Duva, who eventually took over Main Events from her late husband. "But at the same time, the problem was that you’ve got fighters who are fighting in the here and now; it’s kind of hard to tell them, ’Well, you could be making three times as much if you go fight on HBO but I’m going to keep you here because it’s better for the long-term health of the sport.

"It’s hard to do," she continued, with a laugh. "Yeah, everybody ran out to grab what they could get and it’s a natural tendency but again, part of the problem was that there’s was no way to stop it. Once somebody comes out there and basically starts offering so much money, where no one can compete with them, then people are going to go there. If we hadn’t gone there, they would’ve bought some other fights."

Duva says that the 800-pound gorilla that is HBO is keeping other networks from joining the fray. Bottom line, they simply can’t compete with their business model.

"Yeah, I have [been told that] - by more than one network. They said that they simply can’t compete with that, so they’re not going to try. ESPN’s choice is to just go with that club fight model, which works well for them. But they’ve told me that they will not even consider trying to be the player in boxing since they know they can’t compete with HBO and Showtime’s fight structures," she stated. "They just have a different revenue model; there’s no way they can compete with it."
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Post  Tobe Tue Dec 07, 2010 3:02 pm

gomez1012 wrote:http://www.maxboxing.com/news/promo-lead/duva-will-live-or-die-with-her-high-heels-on-part-two-with-kathy-duva

"I think it was obvious and Kevin Monaghan (who ran NBC’s boxing franchise) said it the first time Dan [Duva] sold a fight to HBO; ’That’s the end,’" admitted Duva, who eventually took over Main Events from her late husband. "But at the same time, the problem was that you’ve got fighters who are fighting in the here and now; it’s kind of hard to tell them, ’Well, you could be making three times as much if you go fight on HBO but I’m going to keep you here because it’s better for the long-term health of the sport."It’s hard to do," she continued, with a laugh. "Yeah, everybody ran out to grab what they could get and it’s a natural tendency but again, part of the problem was that there’s was no way to stop it. Once somebody comes out there and basically starts offering so much money, where no one can compete with them, then people are going to go there. If we hadn’t gone there, they would’ve bought some other fights."

Duva says that the 800-pound gorilla that is HBO is keeping other networks from joining the fray. Bottom line, they simply can’t compete with their business model.

"Yeah, I have [been told that] - by more than one network. They said that they simply can’t compete with that, so they’re not going to try. ESPN’s choice is to just go with that club fight model, which works well for them. But they’ve told me that they will not even consider trying to be the player in boxing since they know they can’t compete with HBO and Showtime’s fight structures," she stated. "They just have a different revenue model; there’s no way they can compete with it."

The bolded isn't the only reason a guy should want to fight on network TV. There's only a handful of slots on a given HBO or Showtime card and they're going to go to the biggest name guys who fans want to see.

But, either a prospect trying to prove himself or an older vet trying to build or restore his reputation and earn a HBO slot should still WANT to fight on network TV so they can be seen by fans, up their marketability and earn that money fight.

In my mind it's the promoters who are being shortsighted here. TV and HBO can be mutually beneficial (not only for them, but for the fighters and the sport as well) if there's some coordination and strategy involved in promotion.
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Post  gomez1012 Tue Dec 07, 2010 3:07 pm

Tobe wrote:The bolded isn't the only reason a guy should want to fight on network TV. There's only a handful of slots on a given HBO or Showtime card and they're going to go to the biggest name guys who fans want to see.

But, either a prospect trying to prove himself or an older vet trying to build or restore his reputation and earn a HBO slot should still WANT to fight on network TV so they can be seen by fans, up their marketability and earn that money fight.

In my mind it's the promoters who are being shortsighted here. TV and HBO can be mutually beneficial (not only for them, but for the fighters and the sport as well) if there's some coordination and strategy involved in promotion.

I agree with what your saying, but right now a TV network doesnt want to invest in boxing with HBO in the mix.

They drive up the price so damn high and for what? Berto KO Hernandez?
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Post  Tobe Tue Dec 07, 2010 3:30 pm

gomez1012 wrote:
I agree with what your saying, but right now a TV network doesnt want to invest in boxing with HBO in the mix.

They drive up the price so damn high and for what? Berto KO Hernandez?

Yeah, but network TV has to realize they're NOT competing with HBO, they could just be benefitting from the situation that HBO is creating. That is, with some foresight they could get good figthers who'll take fights for cheap on TV so they can earn a big money fight on HBO down the road. That means better cards on TV and more ad revenue for the network upfront, potentially bigger name and big money for the fighters, and basically free promotion for HBO's big time cards - all of which is good for the sport.

The risk is for the fighters and the promoters. They have to be willing to take real fights (not just showcase garbage sparring sessions) for cheap on TV in order to build the audience and grow the pie they all want a piece of.

Still, you're right that overpaying guys for crap fights on HBO like Berto v. Hernandez doesn't help anybody.
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Post  gomez1012 Tue Dec 07, 2010 3:37 pm

Tobe wrote:Yeah, but network TV has to realize they're NOT competing with HBO, they could just be benefitting from the situation that HBO is creating. That is, with some foresight they could get good figthers who'll take fights for cheap on TV so they can earn a big money fight on HBO down the road. That means better cards on TV and more ad revenue for the network upfront, potentially bigger name and big money for the fighters, and basically free promotion for HBO's big time cards - all of which is good for the sport.

The risk is for the fighters and the promoters. They have to be willing to take real fights (not just showcase garbage sparring sessions) for cheap on TV in order to build the audience and grow the pie they all want a piece of.

Still, you're right that overpaying guys for crap fights on HBO like Berto v. Hernandez doesn't help anybody.

Yea man, ESPN and Showtime are doing a good job with the current state.

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Post  Soonermark890 Tue Dec 07, 2010 3:39 pm

gomez1012 wrote:
Tobe wrote:Yeah, but network TV has to realize they're NOT competing with HBO, they could just be benefitting from the situation that HBO is creating. That is, with some foresight they could get good figthers who'll take fights for cheap on TV so they can earn a big money fight on HBO down the road. That means better cards on TV and more ad revenue for the network upfront, potentially bigger name and big money for the fighters, and basically free promotion for HBO's big time cards - all of which is good for the sport.

The risk is for the fighters and the promoters. They have to be willing to take real fights (not just showcase garbage sparring sessions) for cheap on TV in order to build the audience and grow the pie they all want a piece of.

Still, you're right that overpaying guys for crap fights on HBO like Berto v. Hernandez doesn't help anybody.

Yea man, ESPN and Showtime are doing a good job with the current state.

I think right now Showtime is doing the best job with ShoBox and the super 6. They are creating stars with fights not buying them.
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Post  GrantZilla Tue Dec 07, 2010 4:58 pm

HBO is run by retards, all I got to say when Greenberg still has a job.

Any other network person who produces the terrible dollar-to-ratings Greenberg has, would have long been fired.

FX just cancelled Terriors as well it should have because it only averaged 970,000 viewers. That's about the same as a Andre Berto fight.

Highest ratings HBO gotten this year was Cott-Foreman, 1.6 million viwers. Remember Calzaghe-Kessler fight was considered worse ratings ever because didn't produce 2 million viewers?

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Post  Guest Tue Dec 07, 2010 6:48 pm

the problem is where do you put on fight shows on national tv.it certainly cant be nightime and weekly.the viewership vs potential program costs does not merit it.prime times weekly is out.a flop tv show will draw far more viewres and with similar programing costs.a budjet well over espns but well under hbo could work on a bi monthly thing at 4.30 on saturday afternoon like a wild world of sports thing from feb to sept..i would not view the nba or hockey etc etc as a big threat..from sept to jan yes baseball pennant races and playoffs pro and colledge football season will hurt.16-20 fights during that time on sat afternoon could do ok from feb to sept.

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Post  Guest Wed Dec 08, 2010 8:21 am

Boxing's best bet is to hope Showtime convince CBS to air some fights.

It's a pity Izzy vs Rafa is done, just imagine those fights on CBS.

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Post  GrantZilla Wed Dec 08, 2010 8:23 am

dmar5143 is right though. Having fights on weekend nite on network TV is almost pointless. It's dead zone. Only old people watching network TV at that time.

It'd almost be better just try and get big fight on regular ESPN during weekday, which is available to 90 plus million homes.

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