Pacquiao back on HBO

Pacquiao-Marquez III will be on HBO PPV

Cotto-Margartito 2 PPV outlet still has not been determined, according to @todddboef.

-Bob Arum told me HBO's 24/7 for Pacquiao-Marquez will replay on CNN

-Bob Arum also said he and @MannyPacquiao would be guests on @PiersMorgan's CNN show to promote the bout. #boxing

-Money quote from @toddduboef:'In boxing we talk about great fighters coming back after a loss. Well, HBO came back just like a great fightr

-'Bob Arum also said Pacquiao-Marquez III would be promoted regularly during TBS' coverage of the MLB playoffs

-Bob Arum also said he and Pacquiao would be interviewed on CNN international programming to promote the fight

SlickMoney wrote:i thought that Piers Morgan show was a ratings fail.

Ali wrote:Damn, I really wanted Showtime to take the reigns for boxing.

Still a fantastic deal though, Bob and Todd have done tremendous work getting both networks to make use of their other outlets.

Dan Rafael
Part of the promotion of Pacquiao-Marquez 3 will include daily fight week stuff on HBO, like the weigh in and press conference.

Besides the usual promotional tools HBO would typically use for a fight -- including the "24/7" reality series following the buildup, "Face Off With Max Kellerman" and replays of classic Pacquiao and Marquez fights -- Arum said the fight would be promoted across Time Warner's numerous platforms, which includes television networks (such as HBO, TNT, TBS and CNN), magazines (Sports Illustrated and People) and the websites for those outlets. They will be heavily utilized, Arum said. Among the plans, according to Arum and duBoef:

• CNN will show replays of "24/7" episodes.
• Arum and Pacquiao will appear for a joint interview on Piers Morgan's primetime CNN show as well as be interviewed on CNN international programming.
• The fight will be promoted during TBS' coverage of the Major League Baseball playoffs.
• If the NBA lockout is lifted, the fight would also be promoted during TNT's basketball coverage.
• There will be daily coverage of fight-week activities on HBO, including the final news conference and weigh-in.

Ali wrote:Todd sounds gutted about leaving Showtime in Dan's piece.

"Showtime still has a position on the Cotto fight because they did the last one, so Monday we'll start talking to them," Arum said. "When Todd and I had further discussions and we realized that it wasn't the most advantageous thing to do, to make a package deal. Showtime did such a great job for us on the last Pacquiao fight and it would be important and good for the sport for Showtime to stay involved in these major pay-per-view fights. So if Showtime meets certain proposals that we're going to make, and we get the support we need from them, then it behooves everybody to go with them. That way we keep more people and entities involved and it's great for the sport.

Ali wrote:Todd sounds gutted about leaving Showtime in Dan's piece.

gomez1012 wrote:

Ali wrote:Todd sounds gutted about leaving Showtime in Dan's piece.

Sure does

Makes me think they might land Cotto vs Margarito II since they did Cotto PPV in March