Carl Froch joins Matchroom promotions

http://www.skysports.com/story/0,19528,12183_6912926,00.html

great news for Froch. Matchroom promotions have started getting back into Boxing and this is definitely a great move for Froch. Matchroom is an extremely well connected company.

1st task - Complain about fight venue

knew that was coming after the interviews last week on Bunce's show.

Please for the love of Zeus get Froch on Sky Sports.

Ali wrote:Please for the love of Zeus get Froch on Sky Sports.

oh that will definitely happen. Froch vs Johnson will be shown after the DeGale vs Groves/Cleverly vs Braehmer cards.

Matchroom Sport account for 17% of Sky Sports business output. Barry Hearn is a very powerful man in the Sport television World. he has massive ties with both Sky Sports and the BBC. it was Hearn that put on the Eubanks vs Benn fights. no wonder he was fuming when that tiny scratch stopped his charge Paul McCloskey's World title dream when he is used to putting on bloodfests like the Benn - Eubanks affairs

in fact i'd go as far to saying is this is as good as if Froch had gone with Warren, except he'll make more money. i mean that in the sense that Hearn will build Froch's star. he will get him the sell out stadium fights. he has strong ties with ITV as well. Hearn is the type of guy that can achieve Arum's current business plan of getting sponsorship deals for TV broadcasts and the fighters. the signings that Matchroom have been making are potentially brilliant for the British boxing scene

Ali wrote:Please for the love of Zeus get Froch on Sky Sports.

Froch said in the interview there was some talks with Sky.